In the world of jewelry, where luxury, refinement, and emotions intertwine, visual branding becomes a crucial element in standing out in a highly competitive market. Every detail, from the presentation of the jewelry to the packaging, contributes to telling the brand’s story, communicating its values, and creating an emotional connection with customers.
Cuori Milano: The Importance of Visual Branding
A perfect example of effective total branding is Cuori Milano, a brand that has succeeded in declining its identity in every visual aspect, offering an emotional and engaging experience. Their youthful and glamorous style is manifested through an elegant combination of neutral and refined tones such as white and gray, enriched by red velvet, a symbol of passion and intensity.
1. Displaying: Creating a Unique and Memorable Window Display.
The display of jewellery inside a jewellery store is the first visual contact the customer has with the product. A well-designed display conveys elegance and refinement, but at the same time also communicates modernity and freshness.
SDJPACKING TIPS!
For Cuori Milano, we used red velvet backings to create a visual focal point, combining them with neutral materials to enhance the shine and detail of the jewelry. The color consistency helps to reinforce visual branding and create a strong, recognizable identity.
2. Presentation: Elegance in Jewelry Rolls
In addition to the display, the presentation of the product when shown to the customer is critical to creating a memorable experience. Rolls lend an added touch of luxury and sophistication during the presentation.
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For the rolls, we chose premium materials such as microfiber making sure they were consistent with the brand’s aesthetic. Depending on your needs, you can choose from a wide range of materials, colors and configurations.
3. Packaging: Box and Shopper
The final packaging is the finishing touch to a successful shopping experience. For Cuori Milano, we created packaging that is not only functional, but anextension of their total branding.
SDJPACKING TIPS!
The boxes and shoppers made with high-quality materials and a coordinating color palette. The logo adds an extra touch by completing the visual and tactile experience.
